Back-to-school season is more exciting than ever as parents prepare to send their kids back for in-person learning this fall. To ensure every kid can confidently express their style as they head into the classroom, JCPenney introduced the
private brand, a new inclusive line of kids apparel that celebrates diversity of shapes, sizes, styles, and abilities. Designed with every kid in mind, the Thereabouts collection is available exclusively at JCPenney and jcp.com beginning July 15.
“We believe all kids should feel confident and capable in the clothes they wear, and parents should feel good about the clothes they buy,” Michelle Wlazlo, executive vice president and chief merchandising officer, said in a press release. “Fulfilling the wants and needs of our diverse customer base is the foundation of our business. That’s why we relied on research and feedback from parents and kids throughout the design process. We are proud to say that the Thereabouts collection is our most inclusive kids brand ever.”
The Thereabouts assortment has all the back-to-school essentials, from basics to uniforms, sleep to outerwear, and a variety of shoe styles. Designed for all ages from toddler to big kid, the Thereabouts line is size-inclusive running from 2T–22, including plus and husky.
Made with super soft fabrics, the Thereabouts collection is inspired by the latest trends in kids’ fashion, including sneaker dresses, head-to-toe color, and prairie cool looks. Thereabouts apparel is available with adaptive features, including easy-access openings, sensory-friendly seaming, and no tags, ensuring there’s something stylish for every kid, including those with disabilities.
JCPenney has also partnered with Patti + Ricky, an adaptive fashion marketplace for adults and kids with disabilities, to expand its children’s adaptive offerings via notable accessory brands PunkinFutz™, BeedleBug™, Max & Me™, and Myself Belts™.
Source: Business Wire